Hi friends, this is Ben Artinian. This week I’d like to bring to your attention some exciting trends occurring, right now, in our industry. 

Simply put, many consumers, in jewelry and gemstones have shifted their purchasing habits. Specifically, we’ve seen a shift away from the volatile stock market and property investment to luxury item collection. To me, this means that many consumers should be coming to you, the jewelers, for this service. 

A true collector’s piece is classified by masterwork craftsmanship or uniquely impressive gemstones. Furthermore, historical gemstone types, such as alexandrite and fine, blue sapphires, are being paid a special interest by these investors and collectors. 

Parallel to these collector buyers, birthday and gift purchasers have also been spending more during this time. While this may seem counter-intuitive at first, yet what are people to do if they aren’t having a large and expensive gathering. Well, they’ve been spending more money on gifts for their loved ones.

Adapting to these times, many of us have changed our business model from “sell, sell, sell!” to “serve and support”. This adjustment has been working to deepen the connection we have with our clients but also to keep our businesses afloat, and in some cases, thrive.

We’ve been working with many clients to facilitate these kinds of experiences for their customers through the conducting of  Virtual, Private Gemstone Events. Further, on this thread, I recently read about this exact trend in a charming interview with the founder of Santi Jewels, Krishna Choudhary: to paraphrase, when he was reaching out to show solidarity with his clients, he was astonished by their receptivity, one actually went so far as to purchase a historical piece from him.

From this, I learned that now is the time to serve and support, and it’s also the time to be ready for surprises, even good ones. Also, speaking of happy surprises, today I’m featuring a fascinating color-changing gemstone. 

This week we’re featuring alexandrite,

June’s birthstone!

Since I’ve chosen to feature alexandrite this week, I’ve written a background piece on the stone and included, below in this letter, three very fine, alexandrite for you to enjoy.

If you’re in a gem-hunting mood you’re welcome to jump over to our website and see a few examples of what we have in stock, simply follow the link below.



“An emerald by day; a ruby by night.”

This week, I’ll be talking about alexandrite: A rare type of chrysoberyl with chameleon-like characteristics. “Chameleon-like” refers to the remarkable ability for this gem to change color when under different spectrums of light. For instance, in romantic reddish candlelight alexandrite can shine with purplish-red hues. On the other hand, in bright lighting, like daylight, this gemstone will posses a greenish-blue brilliance. 

Discovered in Russia in 1830, the Russian Czar Alexander II, is the gem’s namesake. The alexandrite effect (color-change) that this gemstone displays has lead to considerable confusion about who is actually responsible for its discovery, as specimens may have spent quite some time undercover being classified as other green or red gemstones. This exceedingly rare variety of chrysoberyl originally found in Russia’s Ural Mountains, became depleted in the 19th century. Though, if you’re interested in sourcing some of this material, fear not, it has since been unearthed in India, Sri Lanka, Madagascar, Tanzania, and Brazil. 

 Alexandrites discovered in Russia are among some of the most valuable gemstones on the planet. However, that might as well be said about all alexandrite when you consider the short but rich history this gemstone boasts of.

50k per carat in 2007, is what an auctioneer paid for a gorgeous 19.05-carat alexandrite sold by Christie’s Auction House. Not long after in 2011 at Hong Kong Magnificent Jewels Auction, a stunning 15.58-carat alexandrite from brazil would sell for 60k per carat, totaling $931,000. That said, alexandrite, the birthstone of June, is an especially worthwhile gemstone to consider for a collection or as a gift.

Brazilian Alexandrite 15.58 carats sold by Christie's Auction House
artinian featured blog

Featured Alexandrite:

This week I’m featuring three uncommon alexandrites.

I selected these because of their incredible beauty and sparkle.

Scroll down. Have a look at what I’ve selected for you.


4.01ct, 8.9×7.4×6.8mm, Cushion-Rectangle, 
Sku: 16912

This is an amazingly large gem for an alexandrite. The color change is significant, making it a truly fascinating treasure to behold. This is a top quality alexandrite from Brazil.


Matched pair, total weight – 0.92ct, 

5.2×4.4×2.7mm, Oval, Sku: 17744

This rare and lustrous alexandrite pair originates from Brazil. Finding two crystals that can be made into a matched pair is extremely rare. Make an earring set or amazing side stones to an even more spectacular center stone.


0.98ct, 5.9×3.9mm, Cushion, Sku: 14055

This fine Madagascar alexandrite is a superb example of the “alexandrite effect”; it displays a striking color-change. Plus, it has been beautifully faceted by our own world-class gemstone artists

If one of the above doesn’t quite fit, but strikes your imagination, then follow the link with and go on your own gem hunt through the online inventory.

Any questions, just email me back or call 858-679-7633.

Warmest Regards, 
David Artinian 
Artinian Gems Founder and CoOwner

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